Difference between revisions of "325--Week 12 Questions/Comments"
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I found the discussion on page 270 about advertising approaches particularly notable, because it mentioned the concept of electricity replacing servants as a targeted campaign. At a time only a couple of decades prior to the Civil Rights movement sweeping across America, I have to wonder, would it have been as successful if not for these campaigns. Specific advertising campaigns solidified in the mindsets of Americans their lack of necessity for servants, therefore could it have promoted social mobility among lower class blacks still crippled under oppressive post Civil War debts? If so, could it be argued the very method of advertising electricity contributed to the Civil Rights movement of the 1950's and 60's that was to come. | I found the discussion on page 270 about advertising approaches particularly notable, because it mentioned the concept of electricity replacing servants as a targeted campaign. At a time only a couple of decades prior to the Civil Rights movement sweeping across America, I have to wonder, would it have been as successful if not for these campaigns. Specific advertising campaigns solidified in the mindsets of Americans their lack of necessity for servants, therefore could it have promoted social mobility among lower class blacks still crippled under oppressive post Civil War debts? If so, could it be argued the very method of advertising electricity contributed to the Civil Rights movement of the 1950's and 60's that was to come. | ||
-Adam Shlossman | -Adam Shlossman | ||
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| + | I found Edison's idea of the new modern housewife fascinating. Edison claimed electricity would transform the housewife into a "Domestic Engineer" rather than a "Domestic Laborer". He even thought that electrification of the household would force women's nervous system and brains to evolve to be equal to men's. You can see the increasing standards for women - with electricity they now have to be "engineers". - Lon | ||
